Establishes and executes the Entertainment Department’s vision and strategy.
Recommends, develops and implements new events, experiences, entertainment and activations at the parks which could include but not necessarily be limited to events, shows, characters, and atmosphere entertainment.
Continually improves entertainment and guest experiences to develop and maintain an organizational structure that services daily needs as well as building a platform for future entertainment and events capability at existing and future parks.
Oversees the content development, management, training and development areas associated with entertainment and guest experience needs.
Stays abreast of all new developments within the park’s IPs, as well as industry trends at large, and identify opportunities to leverage them within Miral’s assets.
Develops seasonal events, experiences, shows and atmosphere entertainment that are fully coordinated with the marketing and operational calendars of the parks.
Oversees all Creative, Technical, Operational, Events, Production, Costuming aspects of Entertainment.
Manages relationship with IP, where applicable, and other stakeholders across the businesses
Works collaboratively across departments to ensure smooth operations of standing programs and successful delivery of events and new offerings.
Sources any required external and internal resources that may be required to fully design, develop and produce theatrical concepts.
Works with the Procurement Department in outsourcing design, production and operations where needed.
Works collaboratively with relevant stakeholders to establish a park-wide service delivery and interaction framework that enhances the overall atmosphere of the parks.
Understands the overall market competitors’ strengths and weaknesses, economic trends, supply, and demand in order to develop relevant entertainment programming.
Develops and implements effective commercial revenue plans for business growth whilst maintaining flexibility to adjust and change with market conditions, where applicable
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