The traditional approach doesn t cut it for our Media team. Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to the market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.
Here s what you should know if you want to be a Senior Media Executive at Blink:
On any given day you might:
- Lead and resource engagements with planner and executives, senior stakeholders and, clients
- Manage large scale, complex paid media campaigns across all digital advertising
platforms(programmatic, reserve and content): ensure pacing according to defined
budget, track, implement, forecast, compile, optimise and report on ongoing paid
campaigns across all platforms such as Google Ads, DV360, Facebook, Snapchat etc.
- Provide recommendations and execute strategies for scaling opportunities, creative
development, campaign structuring, display network and other areas of paid media to meet client goals.
- Map cultural and market trends, as well as research and analyse marketplace and
media data
- Prepare and give presentations on findings & recommendations
- Deep understanding of the role of each paid channel, assisting with developing
strategies for all media buys and ensuring full implementation and delivery of results.
- Demonstrate strong analytical skills and understanding of KPIs for online/digital
media.
- Manage multiple projects, drive hard to completion - strong project management
skills and organisation.
- Monitor industry changes and translate those into actionable recommendations
The ideal person
- Can manage all aspects of an online program (Facebook, Google, and other publishing platforms)
- Has experience with all online media tactics: CPA, CPM, and paid search
- Understands all aspects of online campaign implementation
- Has stellar negotiation, tracking, and optimization skills
- Is comfortable interacting with third-party ad servers and rich media technologies
- Understands syndicated and related online media research resources
- Has outstanding budget and project management skills
You bring
- 5+ years digital media or advertising experience
Skills : performance marketing,facebook adv manager,instagram marketing