Brand Manager-Marketing

Job Description

Brand Manager-Marketing Job Purpose: The purpose of the role as a ‘brand custodian’ of assigned brands is to assist in planning, developing, and implementing latest and appropriate marketing strategies/activities including advertising and promotional activities to effectively build brand equity, augment the sales of the goods and services and meet company targets for growth in the market share and improved profitability. Key Responsibility Areas: Assisting in developing a long-range and competitive strategy for the designated brands. Aiding in developing brand identity where required or obtaining brand guidelines from parent company where available and internally and externally communicating related brand positioning and messaging to help inform the creative process and championing the strict adherence to that positioning. Sourcing, selecting, and leading the third-party brand communications support agencies (creative, PR, event, promotion, and media) to develop, organize and implement advertisements, merchandise, events, and campaigns. Stimulating support throughout the distribution channel (sales force and trade) for the brand and specific marketing programs. Planning and implementing customer relationship management programs including loyalty programs. Managing both regular and need based consumer research studies including identifying the research need, and sourcing, selecting, and leading the research agency/ies. Doing regular competitive analysis to compare strengths and weaknesses and anticipate and understand competitors’ plans. Being proactive towards the market situation, anticipating trends and spotting changes and proposing enhancements or changes in plans for the company to take advantage or defend itself effectively. Planning and managing all marketing resources according to agreed budgets. Optimizing the utilization of allocations and generating savings in the marketing budget. Maintain administration and relevant reporting and information systems of the marketing department. Writing and delivering periodic (e.g., monthly) updates of activities, plans and achievements and other reports and presentations as and when needed. Assisting in planning and managing internal communications and awareness of corporate direction, mission, aims and activities. Functioning as the information hub for designated brand(s).

Desired Candidate Profile

Educational qualification: Minimum Bachelor’s Degree in Marketing. Practical knowledge of use of Microsoft Outlook, Excel, Word, and PowerPoint Experience: Minimum 5 years intensive brand management experience in related industry. Special requirements: Work requires willingness to work on a flexible schedule. UAE driving license Proven ability to obtain visit visas for business travel to any continent