Brand Manager

• Develop and execute comprehensive brand strategies aligned with overall business objectives.
• Conduct market research to identify brand opportunities and challenges.

Brand Positioning:

• Define and articulate the brand's positioning and unique value propositions.
• Ensure alignment of brand messaging across all communication channels.

Brand Identity:

• Oversee the development and maintenance of the brand identity, including logos, color schemes, and visual assets.
• Collaborate with design teams to ensure consistency in brand visuals.

Integrated Marketing Campaigns:

• Work with cross-functional teams to integrate brand messaging into marketing campaigns.
• Develop creative and impactful marketing collateral that reflects the brand identity.

Brand Guidelines:

• Develop and enforce brand guidelines to ensure consistency across all touchpoints.
• Educate internal teams on brand guidelines and standards.

Brand Performance Analysis:

• Monitor and analyze brand performance metrics.
• Use data and insights to refine brand strategies and improve overall brand health.

Collaboration:

• Collaborate with marketing, product, and sales teams to ensure brand alignment in all customer touchpoints.
• Work with external partners, agencies, and vendors to execute brand initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in brand management with a strong portfolio of successful brand initiatives.
• Strategic thinking and the ability to translate business objectives into effective brand strategies.
• Excellent communication and presentation skills.
• Creativity and a strong understanding of design principles.
• Ability to manage multiple projects and deadlines.
• Familiarity with market trends and consumer behavior.