Marketing Specialist

Job Title: Marketing Specialist
Location: Dubai UAE

Industry : Holding company

Responsible for planning executing and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results analyze campaign performance and leverage leading marketing tools to drive brand awareness engagement and conversions.

Key Responsibilities:

• Plan and execute integrated digital marketing campaigns across social media search engines email and display channels
• Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite
• Schedule monitor and analyze social media performance using Hootsuite and Sprout Social
• Track measure and report campaign KPIs including CTR CPC CPA ROI and conversion rates
• Conduct A/B testing to optimize ad creatives targeting and messaging
• Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders
• Collaborate with content design and sales teams to align marketing strategies
• Manage marketing budgets and ensure cost-effective campaign execution
• Stay updated with digital marketing trends tools and best practices

Required Qualifications:

• Bachelors degree in Marketing Business or related field
• 6 years of experience in digital marketing or campaign management
• Proven track record of managing successful campaigns with measurable outcomes
• Hands-on experience with marketing tools including Google Ads Meta Business Suite Hootsuite and Sprout Social
• Strong analytical skills with experience in data-driven decision-making

Preferred Qualifications:

• Certifications in Google Ads or social media marketing
• Experience with SEO/SEM and marketing automation tools
• Familiarity with CRM platforms and email marketing tools

Apply now!