Department: Sales & Marketing
Reports To: CEO
Job Summary:
We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential commercial and mixed-use projects. The ideal candidate will have hands-on experience in branding project launches market research digital campaigns and stakeholder engagement within the real estate or property sector.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
- Oversee branding and positioning of new developments in coordination with consultants architects and internal teams.
- Lead marketing campaigns across digital print outdoor media and event activationsensuring alignment with sales objectives.
- Conduct market research competitive analysis and customer profiling to guide project pricing and targeting strategies.
- Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
- Manage development of all marketing collateral: brochures floor plans 3D renders and project videos.
- Coordinate sales center designs mock-up units and on-site marketing experiences.
- Oversee digital presence (website social media SEO/SEM CRM integration).
- Manage relationships with agencies media branding consultants and PR firms.
- Track KPIs campaign performance and ROI; adjust strategies accordingly.
- Plan and execute events: project launches exhibitions roadshows investor presentations.
- Ensure all marketing activities comply with regulations and align with brand guidelines.
Qualifications & Skills:
- Bachelors degree in Marketing Business or related field (Masters preferred).
- 610 years of marketing experience including 35 years in real estate or property development.
- Proven success launching residential commercial or mixed-use projects.
- Proficiency in marketing tools analytics CRM platforms and digital channels.
- Strong communication leadership and stakeholder management skills.
- Creative with attention to visual identity and brand standards.
- Familiar with real estate trends customer expectations and project life cycles.
Preferred Experience:
- GCC or MENA property market experience
- Exposure to luxury or high-rise developments
- Coordination with master developers and authorities (e.g. RERA DLD)