Sr Specialist Marketing

What’s on your plate?

• Handling, planning & liaising with internal and external teams to activate campaigns;
• Manage the day to day operations of content production
• Managing deliverables of content across channels.
• Working with manager to plan campaigns, which are aligned with the annual calendar;
• Constantly track trends, flag new ones, and come up with relevant marketing campaign ideas;
• Constantly tracking and reporting costs, marketing spend and budgets.
• Develop and implement comprehensive 360-degree marketing campaigns across multiple channels, including OOH, digital, social media, print, and events.
• Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.
• Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum impact.
• Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes.
• Collaborate with cross-functional teams, including growth marketing, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.
• Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.
• Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.
• Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.
• Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.
• Act as a mentor and provide guidance to junior team members, fostering a culture of collaboration, learning, and growth.
  

What you need to be successful

What did we order?

• Minimum of 5 years of relevant experience in marketing, and campaign management preferably in an e-commerce, F&b aggregator, or tech company.
• Expertise in understanding the marketing mix and campaign management.
• Strong project management and analytical skills.
• Strong communication and interpersonal skills.
• A creative person with eye to details
• Comfortable working in a challenging environment.
• Fluent in English (Arabic is a plus)