Responsibilities:

• Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords

Other Requirements:

• Proven SEO experience
• Solid understanding of performance marketing conversion and online customer acquisition
• Indepth experience with website analytics tools (e.g Google Analytics etc.)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Uptodate with the latest trends and best practices in SEO and SEM