SEO Specialist

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers.These brands include major international and regional names such as Time Out, Arabian Business, Harper s Bazaar, Construction Week, Esquire and GQ.

ITP Media Group is looking for a full-ti me SEO Specialist. In this role, you will be responsible for creating, executing and managing the on-site and off -site SEO campaigns for our premium titles.

You know how to blend SEO with natural language and keep the content compelling, all while achieving #1 results. You love staying on top of search engine trends and are legitimately one of the top specialists in the field. You are a motivated self-starter who is passionate about results. You also believe that getting traffic to a website is not enough, but that you must move each visitor all the way through the funnel until you have achieved your goal of conversion. You are a brand advocate and you believe in brand consistency across every campaign you create. You have great ideas but love to collaborate with others to always get the best results.

Requirements

Your duties & responsibilities include:

• Planning & GoalSetting: You will lead the SEO Specialists, PMs and Delivery team in the planning and goal setti ng for the projects. The team needs clear direction, based on your expertise, so that the resulting work delivers the SEO improvements promised to the publisher.
  
• SEO Specialist Support: You will be responsible for teaching SEO specialists how to do the specific tasks required for the projects they are assigned to, as well as instructing them on project priorities, goals and requirements.
  
• SEO Strategy: You will produce and maintain a clear SEO strategy deck for each Publisher, covering all deliverable s involved. It will be updated minimally each quarter, and more often if changes need to occur. You will have it reviewed and resource planned by the Delivery team. Finally, you will present it, and explain it, to the Publisher and get their sign off.
  
• Project Requirements: You will collaborate with SEO specialists, Web Developers, Content Writers, and Project Managers to ensure all projects have clear requirements. Your requirements must be completed in ti me for the Delivery teams to do their work, and they must be kept updated with changes as the project progresses.
  
• Testing, Tracking & Report Analysis: You are responsible to ensure a complete testing and tracking plan is in place for each project. You will generate, analyse and provide interpretation, or review the other SEO specialists interpretations, of the projects performance. Finally, you will be responsible to deliver SEO performance reports to the Publisher, explaining your analysis, to prove the value of what was done.
  

Required Job Experience

• 5-9 years of SEO industry experience (either in-house or independent)
  
• Strong familiarity with Google Analytics and Google Search Console analysis, configuration and reporting
  
• Strong familiarity with multiple standard online SEO tools and services (e.g. SEMRush, Ahrefs, LinkResearchTools, etc...)
  
• Strong familiarity with multiple Analytics Software solutions (e.g. Omniture, Google Analytics,etc...)
  
• Diverse knowledge of research techniques for figuring out complex SEO performance issues
  
• Deep knowledge of SEO issue mitigation tactics (e.g. use of disavow, index/no index strategies, relcanonical strategies, robots.txt strategies)
  

Benefits

Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.

We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme.

Your duties & responsibilities include: Planning & GoalSetting: You will lead the SEO Specialists, PMs and Delivery team in the planning and goal setti ng for the projects. The team needs clear direction, based on your expertise, so that the resulting work delivers the SEO improvements promised to the publisher. SEO Specialist Support: You will be responsible for teaching SEO specialists how to do the specific tasks required for the projects they are assigned to, as well as instructing them on project priorities, goals and requirements. SEO Strategy: You will produce and maintain a clear SEO strategy deck for each Publisher, covering all deliverable s involved. It will be updated minimally each quarter, and more often if changes need to occur. You will have it reviewed and resource planned by the Delivery team. Finally, you will present it, and explain it, to the Publisher and get their sign off. Project Requirements: You will collaborate with SEO specialists, Web Developers, Content Writers, and Project Managers to ensure all projects have clear requirements. Your requirements must be completed in ti me for the Delivery teams to do their work, and they must be kept updated with changes as the project progresses. Testing, Tracking & Report Analysis: You are responsible to ensure a complete testing and tracking plan is in place for each project. You will generate, analyse and provide interpretation, or review the other SEO specialist's interpretations, of the project's performance. Finally, you will be responsible to deliver SEO performance reports to the Publisher, explaining your analysis, to prove the value of what was done. Required Job Experience 5-9 years of SEO industry experience (either in-house or independent) Strong familiarity with Google Analytics and Google Search Console analysis, configuration and reporting Strong familiarity with multiple standard online SEO tools and services (e.g. SEMRush, Ahrefs, LinkResearchTools, etc...) Strong familiarity with multiple Analytics Software solutions (e.g. Omniture, Google Analytics,etc...) Diverse knowledge of research techniques for figuring out complex SEO performance issues Deep knowledge of SEO issue mitigation tactics (e.g. use of disavow, index/no index strategies, relcanonical strategies, robots.txt strategies)