Senior Social Media Manager

Contract : 3 to 6 months RAK 2/3 days per week.

The Senior Social Media Manager owns day-to-day delivery of social media account end to end across Ras Al Khaimah Client. This is the senior point of accountability for content quality publishing volumes community management SLA performance and client escalation chairing the weekly editorial room and holding a dotted line into the remote community management hub. The role carries full ownership of the accounts delivery against contracted scope and is expected to run the team the calendar and the client relationship with minimal oversight from the Marketing team.

KEY RESPONSIBILITIES

Account Leadership & Client Management

Own overall delivery of the scope across RAK social accounts

Chair the weekly editorial room aligning the senior/executive team and the creative producer on the months content shoots and priorities

Act as the senior escalation point for the client on community management sensitive content and reputational matters

Lock the shoot plan one month ahead against the content calendar working with the creative producer

Build and hold the day-to-day client relationship positioning the team as a trusted senior extension of RAK marketing function

Content Strategy & Planning

Set and sign off monthly content plans and bilingual (English/Arabic) copy direction across Instagram TikTok Facebook YouTube LinkedIn and X

Ensure content tone and visual direction stay consistent and on-brand across the destination and audiences

Translate community insight platform performance and business moments into forward content decisions

Team & Community Management Oversight

Set day-to-day priorities for the remote community management hub and own its performance against SLA (standard enquiries within 12 hours direct messages within 3 hours negative sentiment within 1 hour crisis monitoring within 30 minutes)

Review and approve sensitive replies before publishing and escalate to the client when risk or sensitivity requires it

Reporting & Commercial Delivery

Monitor delivery against contracted monthly volumes

Own monthly and ad hoc client reporting consolidating performance and delivery across all five accounts

Manage resourcing and delivery against the accounts cost and margin targets

QUALIFICATIONS & SKILLS

4-6 years experience in social media management including at least 2 years in an social account management capacity agency-side preferred

Proven experience running tourism or destination social marketing

• Social strategy and channel native content planning experience required

Fluent English required; Arabic (spoken and written) strongly preferred given the bilingual content requirement

Experience owning community management SLAs and crisis escalation protocols

Confident senior client-facing manner comfortable managing up with client stakeholders and leading under pressure

Based in the UAE or able to relocate with flexibility to travel regularly to Ras Al Khaimah (2/3 days per week)