Senior Graphic Designer

Responsibilities:
• Advises on concepts the design should portray to identify Air Arabia corporate identity, and to convey desired messages to target audience or customers using ATL and BTL marketing approaches thus increasing market share.
• Maintains professional skills in universal graphic design applications; tracks competitive marketing activities and provide management with regular scans covering new competitive initiatives and campaigns.
• Develops/ adapts all digital campaigns (designs and layouts) across the network using latest technology in digital design software online postings including the ones used for AB Testing.
• Develops text, images and graphics for product illustrations, logos, and websites; selects colors, 3D animations, images, text style, and layout and present the design for management’s approval.
• Develops visuals for promo campaigns and designs for POS materials and shop branding across all hubs.
• Incorporates changes recommended by management into the final designs before printing or publishing thru proper channel.
• Decides on how images and text will go together on a print or webpage, including how much space each will have. Maintain a database of artwork on the shared folder for referral.