Senior CRM executive Sports

• Planning and execution of brand specific CRM campaigns including push notifications, emails and SMSs
• Analyzing campaign data to identify key user segments & design targeted campaigns to maximize LTV and repeat rates for each segment.
• Creation and implementation of an optimized daily/ weekly/ monthly communication plan tailoring communication to different customer segments with focus on maximizing revenue, traffic, conversion & CTR.
• Tracking effectiveness of scheduled campaigns through regular reporting, continuous learning and optimization of campaigns basis KPIs
• Experience in Email HTMLization

Core Responsibilities (SMART Goals):

• 10% uptick in Open rates basis Subject line optimization in 4 months
• 10% uptick in Click rates by experimentation and giving creative feedback in 4 months.
• Improving Click to conversion ratio by 10% in 4 months by ensuring content to campaign relevancy
• Improving CTRs by 3% per month basis increased segmentation and relevant targeting

People- Management:

• Weekly cadence with category team for input optimization
• Bi-weekly cadence with content team for content optimization

Requirements:

• Degree in business or marketing
• At least 2-4 years of experience in CRM and campaign management, email marketing, and e-commerce campaigns
• Experience with customer data and segmentation models
• Familiarity with common tracking and analytics tools (Google Analytics, MoEngage, WebEngage, etc.)
• Very good knowledge of conceptualizing and designing target group-specific and cross-channel campaigns.
• Understanding of KPI-based campaign performance measurement
• Confident handling and experience with common marketing automation systems
• Team player, with a high level of commitment, drive and enthusiasm