Senior Brand Manager
Senior Brand Manager
Posted on :
05-10-2022
Employer Active
1 Vacancy
The job posting is outdated and position may be filled
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Jobs by Experience
10 - 15 years
Monthly Salary
SAR 11000 - 15000
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
05-10-2022
Job Description
Req ID : 1620848
- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands and leads on consumer studies to unlock consumer gaps.
- Develop consumer compass (brand purpose, brand demand space,consumer target, emotional & functional benefits, brand personality, attributes and values). Defines brand vision, strategies and plans to bring the brand purpose to life
- Leads All type of research packaging, promo planning & execution, and CSV initiatives related to her/his brand
- Understands shopping behaviours and motivations of target consumers and design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy (brand extensions & Formats), Lead on pricing and promotional strategy, proposes brand portfolio for key channels and key customers
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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