Precision Marketing Lead Middle East
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Contract Duration:7 months
Job Posting Description:
Orchestrate Precision Marketing Activities
-Lead the planning and execution of full-funnel digital campaigns ensuring alignment with business objectives and Precision Marketingprinciples.
-Guide audience strategy channel selection KPI definition and campaign optimization to maximize performance.
-Work closely with media agency teams to drive campaign excellence optimization and business results.
-Manage and challenge agency recommendations ensuring media strategies and plans deliver against business objectives and ROI expectations.
-Drive Precision Marketing excellence through strong media efficiency & effectiveness.
-Partner with category influencer ecommerce and agency teams to ensure integrated campaign execution across the full consumer journey.
-Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers.
Define Monitor & Optimize Measurement Approach
-Define campaign measurement frameworks and ensure the right data sources attribution models and tracking capabilities are in place to measure success and support optimization.
-Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
-Strengthen tracking and reporting capabilities to provide clearer visibility on campaign performance & business impact.
-Conduct post-campaign analyses identify key insights and opportunities translating into actionable recommendations.
-Drive a test-and-learn culture by identifying opportunities for audience channel creative and media optimization.
Drive Continuous Improvement & Capability Building
-Stay up to date with digital platform algorithm and measurement changes translating implications into actionable recommendations for the business.
-Identify opportunities to improve campaign performance through new capabilities audience strategies media solutions and emerging best practices.
-Ensure key processes tools and frameworks remain effective and fit for purpose across the organization.
- Previous experience in performance marketing on brand side (as last role)
- Prior to that ideal if experience from within media agency (before moving to brand)
- Analytical skills
- Ability to effectively translate marketing objectives into digital execution
- Comprehensive knowledge on digital campaigns execution and planning
- Knowledge of advertising tech: GMP DSP DMP etc.
For any queries reach out to Kartik Kulshrestha - Talent Acquisition Lead.
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
