Performance Marketing Specialist

• Launch, manage, and refine day-to-day paid acquisition campaigns, encompassing Shopping, Search, and Social media.
• Implement overarching paid strategies utilizing various advertising technologies from Google (Shopping, PMAX, Google Analytics, Merchant Centre), Bing, Facebook, etc.
• Monitor advertising budgets across multiple accounts, regions, and languages.
• Provide comprehensive reporting on account, campaign, and product performance metrics such as CPA, COS, and ROAS.
• Collaborate with the Performance Marketing Manager to introduce strategies and tactics for expanding market share in new territories.
• Partner with the product and data teams to identify trends and opportunities for driving sales and revenue.
• Work alongside social media teams, content creators, or freelancers to develop compelling ad creatives, videos, and copy.

Requirements

• 3+ years of experience in eCommerce, Agency, or Digital business environments.
• Proficiency in PMAX campaigns or shopping campaigns.
• Capacity to manage a large number of campaigns effectively.
• Demonstrated ability to independently launch and optimize campaigns.
• A mindset oriented towards testing and learning.
• Proficiency in Excel/Google Sheets.
• Strong verbal and written communication skills.
• Entrepreneurial mindset, critical thinking abilities, and robust reporting capabilities.
• Knowledge of computer gaming is advantageous.
• Experience in selling digital products is a plus.