Junior Brand Marketing Intern
Posted on :
02-01-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2428780
- Product Strategy: Supporting the Senior Brand Manager in identifying priorities and developing the product portfolio strategy including definition of the brand positioning, development of the full marketing mix, consumer touchpoints, media mix, based on in-depth consumer and market understanding.
- Marketing Projects: Support the Senior Brand Manager for developing, deploying, and monitoring of the product's seasonal marketing plan.
- Sales Planning: Work closely with Sales in the definition of the sales plan. He/she will liaise with Trade Marketing and Commercial functions to identify issues and possible solutions.
- Market Analysis: Constantly tracks market and competition trends/performance drivers, consumer and shopper behavior. He/she will work closely with CSU and other relevant functions (e.g., Quality) to generate and circulate reports on brand performance (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behavior.
- Promotions Co-Marketing and Sponsorship: Proposes, develops and rolls out consumer activations and sponsorship activities, in accordance with the target positioning and in coherence with the Brand Equity.
- Packaging: Supports the Senior Brand Manager in managing the implementation of new packaging, seasonal, promotional or any in and out packaging directly dealing with relevant central stakeholders and/or external agencies.
- Budget Management: Monitors consistency of the actual spending and the economic performance and, if necessary, makes the corrective action.
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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