Performance Marketing Manager

• Lead performance marketing and CLM campaigns from the idea stage through to their execution and implementation
• Work with other department heads and staff to discuss plans and strategies
• Analyse, report and automate the performance of digital marketing and CLM activities and measure the ROIs and results against KPIs
• Produce and analyse data reports, digital marketing analytics reports and share insights with the team to develop optimization plans
• Anticipate internal and/or external business challenges and/or regulatory issues; recommend process, product, or service improvements
• Recruit, select, and train new candidates in the core performance marketing and CLM department
• Lead teams or projects with broad visibility to achieve milestones and objectives
• Identify the latest digital technologies and current digital trends affecting the industry.
  

Requirements

• BS Degree from a reputable university
• Minimum 6 years of prior experience in digital marketing and advertising
• 1-2 years of people management experience
• In-depth understanding of core web analytics tools (experience with Google Analytics is preferred)
• Well versed with all digital tools and their execution (In depth practical experience with Google, Ads, Facebook Ads, and other digital marketing channels)
• Well versed with various CLM platforms and in depth practical experience with some of those platforms and tools such as MoEngage, Braze, Clevertap, Airship,Sendgrid, Mailchimp, etc.
• Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
• Strong technical and data analysis skills
• Strong skills in MS Office Suite (Outlook, Excel, PowerPoint
• Excellent written and verbal communication skills
• Self-motivated & willing to take on new challenges