Paid Media Strategy Director - Global Media Agency

Responsibilities:

Understanding the paid media landscape and staying up to date on trends and technologies

Define paid media model and services offering which includes search social display video and digital OOH looking for ways to specialize in platforms in order to stand out

Develop the agencies paid media business plan outlining a multiyear vision target market competitive landscape and pricing strategy

This includes client offering as well as supporting internal marketing to help build a plan to attract potential clients to owned properties for lead conversion

Responsible for management and oversight of a global paid media team partnering with other network brands legal and operations platforms and DSP media buying partners

Mentor the marketing and strategy team to ensure the team understands what paid media is how to use it effectively in marketing and to share best practices

Expert in paid media tools needed to plan and optimize paid media campaigns efficiently

This may include analytical tools and advertising competitive tools

Finally you will clearly define key performance indicators (KPIs) for clients and provide regular reports on campaign performance

In this role you will be responsible for global strategy development (developing and implementing B2B and B2C paid media strategies aligned with overall marketing and business objectives) operating as a collaborator with other departments like account creative and analytics to ensure cohesive and integrated campaigns

You will also be a team leader managing a team of strategists planners and/or analysts providing guidance mentorship and support to ensure high quality work and success

Dvelop and manage paid media investment strategies budgets channel mix audience targeting strategies asset languages and allocations for client paid media budgets

Monitor and analyze inflight and post campaign performance to make datadriven budget adjustments

Oversee campaign planning implementation execution and measurement of paid media across direct platforms and DSP ad partners overseeing the media buy and ensuring campaigns launch on time and on budget

You will have fluency in top middle and bottom funnel strategy development to meet client objectives at different funnel stages articulate reporting findings insights and recommendations

Be a thought leader and write agency points of view on paid media that will be promoted on our agency website social media at events and other channels

Mentor FTEs/ freelancers to deliver bestinclass paid media work

Advise and support clients in implementing new marketing initiatives or technologies across their organizations as it relates to paid media

Partner with clients to help them grow their understanding of paid media and best practices

Champion innovative solutions to help clients accelerate business growth

Project Oversight

Inspire and support delivery team leaders to translate statements of work into cohesive project plans assign resources and define responsibilities

Align clients with a carefully planned and measured approach

Provide positive motivation guidance and governance throughout all projects

Qualifications

The ideal candidate is comfortable analyzing data is an avid communicator and storyteller creative in their approach to solving problems and is confident in their abilities and experience

At least 5 years of professional services experience in paid media strategy and planning working for an agency

At least 12 years of experience in paid media strategy digital marketing and/or demand marketing

Experience leading teams and client delivery for global Fortune 500 B2B brands

Have minimum 6 years of agency to client facing experience as a project leader

Comfortable with strategy and campaign design including media strategy tactical plans audience targeting channel investment strategy channel mix customer journey mapping and measurement/reporting

Knowledgeable around marketing automation technologies across the MarTech landscape (email SEO/SEM web marketing stack etc.)

Campaign execution and management including paid media management A/B testing reporting and analysis and optimization strategy

Strong data and creative storytelling

Ability to align key messages to audiences develop campaign voice tone and theme and define strong engagement strategies that resonate with clients as it relates to performance marketing

Certifications in related paid media marketing platforms and other tools/resources

Proven track record of success in performance marketing supported by awards campaign honors etc

Excellent package Benefits & Commission structure.

Remote Work :

No