Marketing Manager - Saudi Tourism Authority

Do you have a passion for travel and tourism Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabias Vision 2030 to life!

In this role you will be responsible for managing the Marketing activities to ensure and deliver on the Departments mandate and identify improvement opportunities that will contribute to the delivery of short and midterm strategic objectives within set KPIs agreed budgets and adopted policies and procedures.

You will be responsible for:

• Contributing to the design and implementation of the Sectors strategy and roadmap by providing functionspecific inputs
• Establishing and implementing the Departments operational plans in support of the Sectors overall strategic plan and KPIs
• Preparing the Consumer Marketing Departments annual budget and participating in the Divisions budgeting cycle and process
• Utilizing and managing the Consumer Marketing Departments budget effectively and reporting accurately on progress made and challenges encountered
• Investigating and proposing implementing strategies that result in positive financial impact for STA and mitigate financial and operational risks
• Implementing the yearly holistic consumer marketing plan articulating the key seasonal focuses and priorities as a balancing act between Brand inspiration and commercial needs in alignment with Marketing CoE guidelines and strategies
• Developing a stakeholder communication plan that prioritizes loyalty conversions and delivery
• Driving the achievement of customer activation and brand KPIs such as share of voice loyalty market penetration net sales traffic and conversion against preapproved KPIs
• Ensuring effective investments in content production and other costs and driving a customer and business datadriven approach to assign investments to crossfunctional initiatives
• Developing solutions with the relevant business partners on all aspects of STA consumer marketing executions and strategic objectives
• Developing brand activation plans that clearly state brief requirements ROI calculation and reporting
• Proposing improvements to the Consumer Marketing Departments policies and ensuring the implementation of procedures and controls across all areas of activity so that all relevant procedural/legislative requirements are fulfilled while delivering highquality and costeffective results
• Monitoring daytoday activities to ensure compliance with stipulated policies and procedures
• Stimulating subordinates and contributing to the identification of opportunities for continuous improvement of systems and processes taking into account leading practices changes in the business environment cost reduction and productivity improvement
• Managing guiding and assisting direct reports to perform their functional operations in accordance with set policies and procedures
• Participating in identifying and recruiting key talent for the Consumer Marketing Department
• Promoting a highperformance working environment embracing STAs values
• Building and maintaining solid relations with external stakeholders such as governmental entities and consultants to serve STAs best interest
• Assisting the organization and supporting peers when needed to perform their duties
• Approving reports and presentations related to Consumer Marketing Department activities and achievements for reporting and decisionmaking
• Performing other activities as and when required

You will need:

• A bachelors degree in marketing or equivalent is preferred
• A masters degree in marketing or equivalent is preferred
• At least 8 years of experience in marketing or another relevant field

Desired Candidate Profile:

• Education: Bachelor of Business Administration (Management)
• Gender: Not mentioned
• Nationality: Any Nationality