Marketing Manager

• Develop and execute online and offline marketing, brand strategies and road maps across multiple platforms for digital and social media, CRM, brand, communications, content, creative, advertising and web.
• Build brand equity to drive customer acquisition and market share growth.
• Lead PR campaigns, manage media relations and ensure the messaging is aligned to the brand values to reach a wider B2B audience through brand awareness.

Mandatory Skills & Experience

• 7 – 10 years’ marketing, brand and communications experience with proven capabilities in strategy, creative concepts, developing and executing integrated print, digital and social media campaigns and building the brand through storytelling and media voice.
• Develop engaging content and creatives for integrated campaigns across multiple platforms.
• Strong financial, commercial and analytical skills to manage marketing budgets and analyze marketing metrics, customer insights, competitive analysis and ROI.
• Detail-oriented with a strong affinity for aesthetics, storytelling and creative content principles.
• Strong expertise in the client journey across all relevant touchpoints in concept, content and email marketing, paid advertising, social media, public relations and media coverage.