Marketing Manager

Develop strategies and tactics to get the word out about our company and drive qualified traffic.

Deploy successful marketing campaigns and own the implementation from ideation to execution.

Experiment with a variety of channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

Produce valuable and engaging content for the website, blog, social media that attracts consumer and converts to sales.

Build strategic relationships and partner with key industry players, agencies and vendors.

Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Analyze consumer behavior and adjust advertising campaigns accordingly.

Pitches marketing campaign to generate leads and target new customers.

Understand and develop budgets, including expenditures, research and development and return on investment.

Build brand awareness and positioning.

Direct, plan and coordinate market efforts with the team.

Interviews, hires, and train marketing staff members.

Oversees current offerings and comes up with initiatives for new products or services.

Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.