Marketing Manager

• Formulate brand plan and propose various marketing strategies in accordance to corporate policy for establishing the Hospital brand.
• Develop and implement SEO and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Maintains regulatory requirements, including all mandatory entity requirements, JCIA, JAWDA, ADHICS, OSHMS Standards and DOH regulations.
• Innovate and present new marketing platforms and strategies.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns.
• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Conduct market visits in the region in order to keep all parties informed of key trade and competitor developments.
• Assist in the distribution, pricing and promotional strategies in coordination with the General Manager.
• Follow up closely on the plans’ implementation, schedule and activities in all concerned markets.
• Organize, attend events, and exhibitions and evaluate marketing campaigns.
• Analyzing the features and potential uses of specific services to determine a set of benefits that target a specific group of patients.
• Ensure cooperation and dedication of effective implementation of Abu Dhabi OSHMS Regulatory Framework within DOH Sector and coordinate with relevant accrediting bodies and on other issues related.

Requirements:

• Bachelor’s Degree with MBA in Marketing or a related field.
• At least five (5) years relevant experience in Digital Marketing or an equivalent combination of relevant education.
• Demonstrated ability to interact with variety of people at all levels in the organization
• Ability to adapt to the UAE customs and culture