Marketing Director - The Professionals

Responsibilities:

• Plan and execute a marketing strategy for the organization and for new and existing products or services
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Create and manage a calendar of events in our malls
• Guide the daytoday activities of the Marketing team and Social Media Manager
• Continually review changes to the market consumer trends and the activities of competitors adjusting the marketing plan if necessary
• Provide tools and materials to enable leasing team to function effectively
• Manage and refine the organizations social media presence
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using predetermined KPIs
• Utilize data for marketing campaigns interrogating the organizations databases and external data
• Conduct market research studies
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Maintain confidentiality in all matters related to work and information

Qualifications:

• Bachelors degree in business marketing or related field
• 12 years of experience with at least 3 years in a managerial role
• Experience in marketing and running a marketing team
• Proven marketing campaign experience
• Effective time management skills and the ability to multitask
• Strong copywriting skills
• Attention to detail
• Proven ability to manage budgets
• High competence in project and stakeholder management
• Excellent interpersonal written and oral communication skills
• Experience with digital marketing forms such as social media marketing and content marketing