Head of Content - Tourism - Informa Markets

Tahaluf is rewriting the events playbook. Its purpose is transformational its DNA digital and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM Attendance Colleagues and Revenue.

To scale at this pace requires impeccable local partners and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudis B2B and B2C large scale events scene. In fact our partners dont just support the expansion of live events in the Kingdom; theyre also the partner of choice for heavyweights like Apple Amazon and AliBaba.

Be part of something BIG!

Building on the success of recordbreaking tech event LEAP which grew to be the worlds largest tech event globally in terms of attendee numbers in just its second edition and awardwinning cybersecurity event Black Hat Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia including CPHI CosmoProf Cityscape Global which celebrated recordbreaking participation at its debut Saudi edition in October as well as establishing Saudiborn brands such as InFlavour a nottobemissed meeting place for the global Food & Beverage industry.

Be part of an ambitious and highly committed team who arent afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end taking on largescale projects from day one under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities

Tahaluf is looking for a Content Head to support the Group Director and leading the content team responsible for delivering highquality differentiated content services to our brand clients.

Cityscape Global comes to Saudi Arabia for the first time this year in partnership with the Saudi Ministry of Municipal Rural Affairs and Housing (MOMRAH) to launch the most ambitious global real estate event the world has ever seen.

Cityscape Global is where homebuyers government housing departments investors architects occupiers developers and service providers come together to share insights expertise and new ideas and featuring a speaker line up of realestate industry pioneers

Working closely with our Content Team as well as our program management marketing sales production design operations and expert network teams you will be focused on 4 core pillars of our success:

• Revenue: Hit or exceed revenue goals mindful of balancing shortterm and longterm revenue activities
• Content Quality: Drive consistent delivery of expertisedriven highperforming differentiated content for our brand clients
• People: Raise an engaged clientcentric team of consultative journalistic content strategists; drive a peoplecentered culture of accountability empathy and inclusiveness
• Process: Evolve processes to be agile clientcentric scalable and efficient

Running across these four core pillars is our core mission at Industry Dive to serve the client and serve the audience.

Key Responsibilities

The content team at Cityscape is central to client success and works across our client base and internal teams. Senior leaders on the team need a strong arsenal of skill sets across content marketing/editorial business and people management.

Were looking for someone who wants to win for clients and for our business works exceptionally well with people at all levels and has a strong ability to zoom out (at the larger picture) and zoom in (to get into the nittygritty of the work). Above all were looking for someone who is passionate about building the best B2B content studio in the world and is willing to put in the work to do it.

Develop and implement the revenue growth strategy for the event content team

• Deliver client success by overseeing the quality delivery and performance of content marketing programs across our client book of business at the enterprise and campaign level
• Work directly with the sales team to develop products/pricing scope programs and help with pitching in new clients
• Manage the content team ensuring their teams are excelling at developing differentiated expertisedriven content
• Cultivate a thriving culture that values performance collaboration client service and risktaking
• Work in partnership across the team to build a thriving expert network of industry experts
• Develop and maintain content quality standards working across the team to stay at the forefront of what makes effective compelling content marketing
• Evolve team processes to help us achieve our client and business objectives
• Jump in to help solve complex client and organizational challenges
• Represent Cityscape at key client meetings
• Foster diversity inclusion and belonging

Educated to degree level or equivalent

Background Knowledge Skills & Experience

• 8 years in content marketing with strong management editorial and client service experience (years less important than demonstrated experience)
• Track record of driving client revenue and team growth
• Work with key stake holders such as Ministries and Governments
• Exceptional editing ideation and content strategy skill set and the ability to teach these skills to others
• Strong business process development and people management acumen
• Demonstrated ability to grow individual contributors from both a skill set and career standpoint
• Strong track record of building a creative engaged culture that celebrates performance and individuality
• Skilled problem solver demonstrated ability to zoom out (to drive larger strategic initiatives) and zoom in (get involved in client work)
• Deep knowledge of the property & real estate Industry Dive client engagement model for enterprise and campaign clients
• Demonstrated ability to balance priorities across different client cohorts (for example enterprise & campaign level clients)

Who You Are:

• You believe B2B content marketing can bring a ton of value to audiences and clients
• You have exacting standards on content quality and believe in its pursuit on a daily basis
• You are competitive but enjoy winning through teamwork more than winning as an individual
• You appreciate getting and giving transparency at every level
• You believe that a leader should jump into the work when needed
• You are an effective and speedy communicator (with clients and internal teams)
• You have a knack for distilling problems and coming up with pragmatic solutions
• You enjoy helping other teams & jumping into projects outside of your direct lane
• You fiercely advocate for what you believe in but are willing to disagree and commit when needed
• You value agility over process and believe processes exist to serve our goals not for their own sake
• You assume positive intent and address challenges that come up in a direct and respectful way
• You love seeing clients succeed and enjoy being their biggest advocate internally and externally
• You care a lot about your team members succeeding in their careers & in their lives
• You are a naturally curious person who believes in lifelong learning and skill development