Director - Segment Marketing

• Manages, analyzes, forecasts and understands assigned consumer segment in terms of segment needs, segment size, segment growth, trends, profitability etc.
• Follows up on relevant segment data from Market & Customer Intelligence (including primary research, data mining, external reports) and impressions from Point-of-Sales.
• Advises and identifies actions for customizing products & services to meet the needs of dedicated consumer segment (proposition development). Creates a superior value proposition and customer experience for this segment
• Develops sales strategy for consumer segment and transforms it into tangible sales activities; proposes activities to Channel Management for Consumer.
• Creates reports of assigned consumer segment including specific segment characteristics, customer needs and market opportunities.
• Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements.
• Work closely with brand teams to create and execute segmented marketing campaigns that identify with the target segment
• Manages segment P&L and segment IBRO to ensure effective performance management

Requirements

• Bachelor’s degree in Marketing/Business Administration or any other related department with 10+ years’ experience in Marketing
• Experience within the telecommunications industry in a consumer segment or product role is advantageous