Digital Media Strategist

About the Company

This company engages in the exploration, production, transportation, and sale of crude oil and natural gas. It operates through the following segments: Upstream, Downstream, and Corporate. The Upstream segment includes crude oil, natural gas and natural gas liquids exploration, field development, and production. The Downstream segment focuses on refining, logistics, power generation, and the marketing of crude oil, petroleum and petrochemical products, and related services to international and domestic customers. The Corporate segment offers supporting services including human resources, finance, and information technology. The company was founded on May 29, 1933 and is headquartered in Dhahran, Saudi Arabia.

Job Summary

The Digital Media Strategist is Responsible for planning, developing and implementing company's overall digital media strategy in order to support and improve online presence and the overall digital marketing efforts. This include analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and leading effective digital marketing strategies and projects. The role requires a strategic and innovative thinker who has the ability to connect digital media to all other aspects of our business. The individual needs to constantly and proactively combine an in-depth knowledge of our business objectives and our competitive landscape to deliver effective digital strategy and recommendation. The ideal candidate is excited about all-things digital, strategic planning, problem-solving, analyzing data, and interacting with management.

Responsibilities:

• Identify, develop, and implement digital and social media communication strategy to effectively engage with stakeholders.
• Develop an integrated model that encompasses all digital presence including social media, digital media, and SEO/SEM.
• Set specific goals that align with the overall direction and business goals for each of the channels.
• Track and measure outcomes including always-on activities, campaigns, and etc.
• Stay on top of the current best practices, trends and technologies for each social and digital media platform.
• Generate innovative ideas to promote the brand through leveraging the company's owned digital channels.
• Develop business cases to support new digital strategies, budget requests, projects, and marketing plans.
• Help maintain the organization's corporate image and identity.
• Develop creative briefs for various programs and initiatives.
• Ability to prepare and present concise reports, proposals, and presentations.
• Perform other duties as outlined in the internal procedures documents for incumbents assigned to respective divisions within the organization.

Requirements:

• Essential: Bachelor's degree in digital communication, marketing, advertising, journalism, or related field.
• 5+ years of experience in advertising, social media, or corporate communications field.
• Solid experience with social media platforms.
• Strong understanding of communications channels and audiences.
• Good understanding of digital media KPIs.

Skills : occupational,Onshore Operations,Offshore,Offshore Operations,Oil,Oil & Gas,drilling rigs,PHA,HAZOP,HAZOP Study,JSA,insurance surveys,toxic gas,Dispersion Modeling