Communications & Media Executive

Since 1874 Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare precious and exceptional.
Always do better than necessary: the Piaget founders motto still remains the guiding principle for all our colleagues across the world who every day make Piaget grow with passion.

Media Strategy & Planning Budget & Agency Management

• Support the development and execution of annual media strategies across the MEIA region in alignment with global and regional brand objectives.
• Contribute to the definition of campaign objectives target audiences channel strategies KPIs and investment plans.
• Monitor media budgets across social digital print and out-of-home channels ensuring efficient allocation of resources and adherence to approved budgets.
• Track spending and campaign performance to identify optimization opportunities and maximize return on investment
• Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables

Campaign Development & Execution

• Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations. (Develop clear briefs incorporating campaign objectives target audiences key messages budgets timelines and learnings from previous campaigns.)
• Review and challenge agency recommendations media plans content proposals and performance reports to ensure alignment with business objectives and brand standards.
• Oversee asset adaptation local content production approval processes and campaign implementation to ensure consistency with Piagets brand guidelines.
• Coordinate the deployment of campaigns across social digital print and out-of-home channels.
• Ensure seamless collaboration between HQ teams agencies regional stakeholders and media partners throughout the campaign lifecycle.

• Support head of communication in driving 360 amplifications of key business initiatives including major brand campaigns High Jeweler events boutique openings and other product launches events and cultural moments.

• Consolidate and analyze campaign performance across all media channels.
• Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning.
• Monitor industry trends competitor activity and media best practices to identify new opportunities and drive innovation.
• Share regular performance updates and recommendations with regional and HQ stakeholders.