Chef de Partie Pastry Hilton Garden Inn Riyadh

KEY RESPONSIBILITIES:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

• Maintaining our social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

• Manage and improve online content, considering SEO and Google Analytics

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Develop specific campaigns to create and maintain lead funnel.

• Forecast sales performance trends and act proactively to increase our market segment.

• Motivate digital marketing team to achieve goals.

• Monitor competition and provide ideas to stand out

• Stay up to date with digital technology developments
  
  KEY SKILLS AND EXPERIENCE:
  

• Proven working experience in digital and growth marketing.

• 6+ years of experience in Digital Marketing with the IT industry

• Deep knowledge of Search Engine Optimization & Marketing and On-Page, Off-Page Optimization.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Experience in optimizing landing pages and user funnels.

• Expertise in Internet Marketing & Social Media Optimization from SEO Perspective.

• SMM specialization in Facebook, Twitter, Linkedin, YouTube, Pinterest, Instagram, and other social media is necessary.

• Researching relevant keywords to be targeted & Competitors Detailed Analysis, Meta Tags optimization & page content optimization.

• Familiarity with analytical tools such as Google Analytics and Webmaster Tools.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas).

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Strong analytical skills and data-driven thinking.

• Working knowledge of web design principles, best practices, and content management platforms.

• Excellent written and verbal communication skills.

• Up to date with the latest trends and best practices in online marketing and measurement
  Familiarity with web design.

• Excellent analytical and project management skills.

• Strong team management and communication (written and verbal) skills.