Brand Marketing Manager

Responsibilities:

• Create and execute industry leading, insight driven, innovative & effective marketing campaigns for Disney+ at a brand and specific IP level, ensuring they are delivered on time and on budget.
• Manage and be responsible for campaign planning process and timelines, including internal and external briefings/approvals, implementation and post-campaign reporting & analysis ensuring insights and recommendations flow into future activity.
• Day to day management of the media agency, building a strong and trusted partnership to ensure continued innovative, efficient and effective campaigns.
• Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the lead with quarterly financial planning.
• Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity.
• Be a key point of contact with the publicity team to ensure we are aligned and maximising brand and content publicity opportunities.
• Be an expert on attitudes and behaviours of key audiences, where and how to connect with them.
• Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.
• Strong presentation and communication skills
• Excellent internal and external stakeholder management skills
• Data-driven with a strong business sense