Brand Manager

• Bachelor's degree in Marketing, Business, or a related field. MBA in Marketing is a plus.
• Minimum of 5-7 years of experience in brand management, preferably in the fashion accessories or related industry.
• Proven track record of successful brand development and management.
• Strong understanding of branding principles, marketing strategies, and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinking and the ability to think outside the box.
• Proficiency in using marketing and analytics tools.
• Familiarity with fashion trends and the fashion accessories market.
  
  

Key Responsibilities:

• Develop and implement effective brand strategies, marketing plans, and campaigns to drive brand awareness and growth.
• Define and maintain brand guidelines to ensure consistent brand representation across all channels.
• Collaborate with the creative team to create compelling and on-brand visual and written content.
• Conduct market research to identify target customer segments, trends, and competitors, and use the insights to refine brand positioning.
• Monitor brand performance, analyze market data, and track key performance indicators to measure the success of branding efforts.
• Manage the brand budget, allocate resources effectively, and report on expenditure.
• Develop and maintain relationships with partners, vendors, and external agencies to support brand initiatives.
• Oversee product launches, promotions, and advertising campaigns.
• Ensure brand compliance and consistency in all communication materials, both online and offline.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to align brand strategies with business objectives.