BDM Senegal

Location: Senegal
Industry: FMCG – Personal Care
Company: Dabur International

Dabur is looking for an experienced and commercially driven Business Development Manager to lead and expand its personal care business in Senegal. The successful candidate will be responsible for driving revenue growth strengthening distributor relationships developing market penetration strategies and expanding the company's presence across key retail and distribution channels.

The ideal candidate should have a strong background in the personal care or FMCG industry with proven experience in managing distributors developing new business opportunities and driving sales growth within the West African market.

1. Business Development & Market Expansion

• Develop and execute business strategies to grow Dabur's personal care portfolio across Senegal.

• Identify new business opportunities distribution partners and potential customers to increase market penetration.

• Develop market-entry and expansion strategies across key cities and regions.

• Monitor competitor activities market trends pricing and consumer preferences to identify growth opportunities.

• Drive brand visibility product availability and market share across the assigned territory.

2. Distributor & Channel Management

• Identify appoint and manage distributors and sub-distributors across Senegal.

• Build strong relationships with distributors wholesalers retailers and key trade partners.

• Monitor distributor performance against agreed sales targets KPIs and business plans.

• Ensure effective stock management product availability and distribution coverage.

• Work closely with distributors to improve market reach sales execution and operational efficiency.

3. Sales & Revenue Growth

• Take ownership of sales targets revenue growth and profitability for the assigned market.

• Develop annual business plans sales forecasts and budgets.

• Drive primary and secondary sales across general trade modern trade pharmacies supermarkets and other relevant channels.

• Negotiate commercial terms pricing trade margins and promotional agreements.

• Ensure effective execution of trade promotions brand activation and merchandising initiatives.

4. Market Intelligence & Reporting

• Conduct regular market visits to understand customer requirements competitor positioning and distribution gaps.

• Provide market intelligence on consumer behaviour competitor products pricing and emerging trends.

• Prepare regular sales reports forecasts and business performance updates.

• Identify challenges affecting business growth and recommend corrective actions.

5. Cross-functional Coordination

• Coordinate with internal teams across supply chain marketing finance and logistics to ensure smooth business operations.

• Support demand planning product availability and inventory management.

• Ensure compliance with local trade regulations import requirements and company policies.

• Bachelor's degree in Business Administration Marketing Sales or a related discipline.

• Approximately 5–10 years of experience in business development sales or commercial management within FMCG.

• Strong experience in the personal care haircare skincare beauty or cosmetics industry is highly preferred.

• Proven experience in distributor appointment management and channel development.

• Good understanding of the Senegalese FMCG market and established relationships within the local distribution network.

• Experience managing general trade modern trade wholesalers and retail channels.

• Demonstrated ability to achieve sales targets grow revenue and develop new markets.

• Strong commercial negotiation communication and relationship-management skills.

• Fluency in French is essential; English proficiency is an advantage.

• Willingness to travel extensively within Senegal.

• Achievement of annual sales and revenue targets.

• Expansion of distributor and retail network coverage.

• Growth in primary and secondary sales.

• Improved product availability and market penetration.

• Successful execution of trade marketing and promotional initiatives.

• Growth in market share and overall profitability.

Preferred Industry Background: Personal Care Haircare Skincare Cosmetics Beauty and FMCG.

Required Skills:

CPG FMCG