Associate Manager-Trade Marketing

1. Work in close coordination with the Manager Trade Marketing to develop the RTM strategy document so as to implement the operating plan and strategy needed to achieve the assigned categories’ business targets
2. Support the Head Sales – Modern Trade and Manager – Trade Marketing in developing the short term and long term channel sales strategy for Modern Trade customers
3. Ensure daily issuance of sales tracking reports at category level and monthly updation of targets based on aligned forecast to drive sales objectives at category level
4. Maintain the customer master database and ensure all relevant documents like trade license, passport copy as well as the credit limit of the customer are validated before entering the details in the master database
5. Ensure data in the customer database is accurate, consistent and in agreement with all the relevant stakeholders
6. Create and analyse customer master data reports to study customer trends
7. Coordinate with the sales team in the region and ensure employees have appropriate training and understanding of MIS for accuracy of the customer master database
8. Ensure annual updation of RTM document
9. Maintain a high field capability score (FCS) by ensuring effectiveness of the various field activities and provide suitable training to sales representatives to increase the score
10. Drive FCS across assigned markets through daily issuance of FCS Tracker and organize monthly review sessions with sales team to track the performance on an ongoing basis
11. Ensure on-shelf availability (OSA) and issue and track reports for GT and MT at the category level
12. Ensure effective coverage targets are met at a regional level, confirm that all retailers in the region are being catered to, track reports and present the same to the relevant stakeholders
13. Support Manager – Trade Marketing in the development and production of promotional displays and point of promotion across channels