E-Commerce Manager EAMEA
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Job Summary
As our E-Commerce Manager EAMEA your main objective will be to support Fairmont & Raffles properties across the region for digital marketing and e-commerce activities. Reporting to the Director E-Commerce EAMEA you will be actively involved in conducting hotel audits and working towards maximizing direct and indirect online performance. You will be fully responsible to drive Web direct & Web indirect performance across all the hotels in Europe Africa Middle East & Asia.
Key Responsibilities:
Build strong and close rapport with hotels digital teams providing guidance overseeing their e-commerce and digital strategy and aligning it with the overall departmental objectives
Support hotels in planning and execution of digital marketing activities through global partners vendors and agencies including but not limited to SEM email marketing social media display and programmatic metasearch OTA ads
Design and develop learning material for hotels including user-guides handbooks intranet content
Provide ideas and best practices to grow online performance
Utilize data analytics tools and customer insights to make data-driven decisions and continuously improve online performance.
Drive central tools adoption by properties
Work closely with counterparts from Acquisition CRM Social Media Product in the rollout of digital projects tools and campaigns
Collaborate with internal stakeholders from Revenue Marketing PR Sales Operations
Monitoring rate parity across channels using central tool to ensure best rate availability on direct web
Monitor and assist in ensuring Rate parity together with the Revenue team throughout all distribution channels
Support new opening hotels with distribution budget recommendation team structure and opening campaign
Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth
Qualifications :
- A minimum of 3 years of experience in E-Commerce and Digital Marketing in Hospitality Tourism or Retail
- A degree in Hospitality Management or Marketing and Communications
- Strong understanding of current digital marketing concepts strategy and best practices
- Proficient with Digital platforms and tools
- SEA/Display & META knowledge
- Experience in content writing and SEO
- Understanding of online marketing channels and trends
- Analytical thinker
- Excellent organizational skills
- Exceptional communication and presentation skills
- Expertise in luxury-focused social media
- Familiarity with travel hospitality lifestyle and luxury sectors
- Excellent English both verbal and written. French is a plus
- Energetic and passionate
Additional Information :
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more
