Partnerships Manager MEA APAC
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Job Description
This role will work closely with the VP Partnerships supporting the acquisition and activation of loyalty partnerships for the Middle East Africa Turkey Asia and Pacific (MEA APAC) regions for the ALL Accor Live Limitless programme.
This position will focus on the activation of partnerships through campaigns and communication; supporting the team to drive awareness member engagement and partnership cashin through and earn and burn of ALL Reward points. The manager will also support the consolidation of reporting and communication of campaign results whilst driving the visibility of partnerships through inhotel and digital channels working closely with the MEA APAC commercial team.
This role will also support the internal communication of the partnerships team increasing Heartists awareness of the partnerships available to support in the recruitment and engagement of new members. The development and distribution of partnership updates will also ensure that VPOs and Hotel Leaders across PME and L&L are able to confidently communicate the impact and value of these partnerships with hotel owners.
Key responsibilities of the role will include:
Loyalty Partnerships Strategy
- Support the development of loyalty partnerships objectives and priorities for the Hub based on the understanding of market conditions loyalty and partnership ecosystem and business goals.
- Manage and drive the roadmap of loyalty partnership initiatives communicating with stakeholders to maintain commitment in achieving the objectives.
- Monitor progress against partnership objectives and regularly report on performance to key stakeholders identifying areas of opportunity and adjustments to priorities as needed.
Partnership Campaigns and Communication
- Monthly review and analysis of partnership KPIs (CashIn Points Burn New member recruits/links media value)
- Support the management and execution of a yearly loyalty partnerships ICP focused on the launch and awareness of partners member targeting and education (ie. How to boost your points balance) and exclusive member benefits (ie. Discounts exclusive access etc)
- Implement the calendar through the coordination of marketing requirements via Asana briefing the asset needs communication purpose and objectives and preparation of reporting to examine effectiveness and learnings
- Partner with the digital team to localize partnership animation across ALL.com and the APP ensuring that the most relevant partners and offers are showcased
- Support the Loyalty Operations teams to educate hotels about the most relevant partnerships that may support the recruitment or engagement of members
- Work with the Brands & ALL marketing team to identify partnership advertising opportunities in hotels
Partnership Development
- Support the development of a master partnership proposal consolidating the most uptodate data that will support securing new partnership opportunities through case studies and business metrics
- Working closely with the central and international partnership teams share best practice and innovative campaign ideas to support revenue growth and new partner acquisition streams
- Support the development of processes to funnel new partnership/sponsorship leads into the team with clear metrics required to fasttrack reviews and analysis
- Support the ongoing forecast communication and reporting of Partnerships on behalf of the MEA APAC region increasing visibility and awareness
Qualifications :
- Bachelors in Marketing or Business or Business Management
- 35 years minimum in a relevant experience in Partnerships Loyalty or Account Management with background in Hospitality Financial Services or Airlines.
- Advanced knowledge/experience in marketing & analytics
- Intermediate project management skills
- Advanced user knowledge of Microsoft Excel Outlook Microsoft PTT Ms Teams
- Entrepreneurial & strategic spirit ability to detect potential
- Excellent communication skills with ability to build relationships with all levels of the organization
- Commercial Acumen
- Problem solving oriented mindset
Additional Information :
If you meet the qualifications and are excited about the opportunity we invite you to submit your application for consideration.
We look forward to hearing from you!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
