Requirements
- Bachelors degree or equivalent
- Minimum 12 years of experience required in SEO SEM & PPC
- Experience with SEO industry programs such as Google Analytics & Google Search Console
- Knowledge of keyword research and data mining tools
- Understanding of search engine algorithms and ranking methods
- Should be a SEO friendly content writer
Duties and Responsibilities:
- Manage and maintain the companys owned media including websites mobile apps and email/CRM software
- Manage SEO campaigns
- SEO friendly content writer
- Use SEO guidelines to increase web traffic
- Perform proofreading and editing blog posts before publication
- Develop optimization strategies that increase the companys website search engine results rankings
- When conducting paid search campaigns the SEO Specialist will execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns staying on budget estimating monthly costs and reconciling differences
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Change website architecture content linking and other factors to improve SEO positions for target keywords
- Collaborate with others within the marketing department to manage SEO strategyWrite compelling and highquality website content including blog posts and page descriptions to improve website search results
This job has been sourced from an external job board.
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