We are seeking an experienced Senior Marketing Specialist (Arabic Speaker) to join a leading French Bakery & Caf in Abu Dhabi. The candidate will play a pivotal role in driving the brands marketing initiatives ensuring alignment with the company s vision and objectives while collaborating closely with the group marketing team.
Key Responsibilities
Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
Manage the entire marketing function including social media platforms public relations efforts events content creation and marketing collaterals.
Collaborate with senior management to ensure marketing initiatives align with business goals.
Plan and oversee marketing events and campaigns to promote brand awareness and customer loyalty.
Create and manage engaging Arabic content tailored to the target audience.
Analyze marketing performance metrics and provide actionable insights to optimize strategies.
Maintain consistency in branding and messaging across all marketing channels
Work closely with the head office and outlets in Abu Dhabi to ensure cohesive brand representation.
Requirements
Master s or Bachelor s degree in Marketing Business Administration or a related field
Native Arabic speaker with excellent communication skills.
Proven experience in marketing within the F&B sector standalone restaurants or cafeterias.
Expertise in developing and implementing marketing strategies.
Proficiency in social media management content creation and PR.
Strong organizational communication and project management skills.
Ability to work effectively with senior management and crossfunctional teams.
Flexibility to work at multiple locations within Abu Dhabi.
Only candidates currently residing in the UAE will be considered for this role.
To view other vacancies we have please check our website () and follow us on our social media accounts LinkedIn / Instagram
Follow the Black Pearl channel on WhatsApp.
Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl please do call our office ator drop us a message on our website .