Store Manager Assistant

Roles and responsibilities

• Communicates store targets to the team and drives sales to achieve financial objectives
• Maintains proper loss prevention standards and ensures compliance with cash handling, fraud and theft of products
• Oversees and monitors all point of sales activities in the store which includes - sales transactions, tracking customer orders and payments, registering sale and maintaining inventory updates, providing service, handling returns and refunds, gathering consumer data for feedback’ etc.
• Oversees cash transaction entry and management (petty cash, point of sales (POS) cash elements, change floats)
• Regularly audits own store administration and resolves any issues; assists in carrying out annual stock counts and spot checks
• Monitors and handles customer complaints and take corrective action in line with policy; resolves customer complaints and responds to feedback in a timely and professional manner
• Tracks and evaluates brand sales performance, research market trends and competitor trading activities to identify critical business factors and propose action plans to increase sales and profitability
• Monitors and analyzes sales reports and provides insights to maximize stock potential; reports on the performance of new and core collections
• Maintains window and in-store displays to a high standard in line with merchandising guidelines
• Oversees and monitors the inventory management in the store ( stock availability, order management, back store management, stock movement within store)
• Ensures accurate stock merchandise and management (stock ageing , stock loss, space management) within the store
• Coordinates with facilities department on repairs or replacements of furniture or equipment; supports company maintenance standards/programs to optimize asset life
• Maintains staffing levels consistent with operational needs to ensure exceptional customer service; prepares schedules and ensures adequate shift coverage
• Ensures seasonal peaks, important promotional events are taken account of when preparing forecasts and staff rosters
• Ensures that the team is adequately trained in inventory management techniques such as in-bound movement of goods, receiving, stocking, restocking, transfers and managing inventory discrepancies

Desired candidate profile

1. Store Layout and Design

• Floor Plan: The store’s floor plan is designed to optimize customer flow, product visibility, and ease of access to different areas, such as aisles, cash registers, and fitting rooms.
• Product Placement: Strategic placement of products to encourage impulse buying, such as placing high-margin items at eye level or near checkout areas.
• Ambiance: Lighting, color schemes, signage, and music that create an inviting atmosphere and enhance the shopping experience.

2. Product Offering

• Merchandising: The range of products offered, their quality, pricing, and how they are presented in the store. Retailers may choose to specialize in specific categories (e.g., clothing, electronics, food) or offer a variety of products.
• Inventory Management: Ensuring that products are well-stocked and available for customers, avoiding both overstock and stockouts. This involves monitoring sales trends and demand patterns.
• Pricing Strategy: Setting competitive and profitable prices that attract customers while ensuring the store’s financial sustainability. This could involve discounts, bundling, or loyalty programs.

3. Customer Service

• Sales Assistance: Employees who help customers find products, offer recommendations, and answer any questions related to items or store policies.
• Returns and Exchanges: A clear and fair policy on returning or exchanging goods, which is crucial for customer satisfaction.
• After-Sales Support: Providing ongoing assistance to customers post-purchase, such as providing warranties, maintenance, or troubleshooting.

4. Sales and Marketing

• Promotions and Discounts: Retailers often run sales, clearance events, or offer limited-time promotions to attract customers and increase sales volume.
• Loyalty Programs: Implementing loyalty schemes, where customers can earn rewards or discounts based on their purchases.
• Advertising and Outreach: Using digital marketing, social media, email newsletters, and traditional advertising (e.g., flyers, TV) to reach potential customers and boost brand awareness.
• Seasonal Campaigns: Aligning product offerings and promotions with holidays, events, or seasonal demand to maximize sales.

5. Technology Integration

• Point-of-Sale (POS) Systems: Electronic systems that handle transactions, track sales, and inventory, and generate reports for business analysis.
• E-commerce Integration: Many brick-and-mortar retail stores operate alongside online stores, allowing customers to shop online and choose delivery or in-store pickup.
• Self-Checkout: Automated checkout systems where customers scan their items and pay without needing assistance from a cashier.
• Mobile Payments: Accepting payments through apps like Apple Pay, Google Wallet, or QR code-based systems for enhanced convenience.