Digital Manager

Roles and responsibilities

• Evaluate staff and user’s competence in relevant digital skills and in ways that will inform assessment and successful achievement of learning outcomes.This includes evaluating the effectiveness of training programs and learning outcomes ensuring they fulfill the digital literacy needs set by the Academy
• Design, organize and deliver digital skills training programs appropriate to the skills needed in the Academy. This includes delivering training programs in classroom and online platforms including e-learning and webinar
• Develop and implement appropriate mix of formal and informal development activities
• Actively participate in supporting learning of both individuals and groups of users by demonstrating the software and to evaluate subsequent user’s learning and gauge level of comprehension
• Assist users in the execution of work through demonstration, advice and assistance. This includes supporting and coaching learners using learning technologies to deliver skills
• Design course materials and other materials such as handouts, manuals and exercises in support of the learning process related to digital products.
• Plan approaches and pitches for RFQs/ RFPs. Work closely with the Partners/Directors/SMEs to develop proposals for training solutions related to digital products
• Bachelor’s degree in Computer Science, Computer Engineering or any other relevant field of study.
• Should have relevant professional qualification and certifications in IT and Data
• A background in delivering technical and awareness training to corporate customers
• Core technical knowledge in key data analysis areas (machine learning algorithms, statistical analysis, relational database modelling, advanced SQL, data manipulation and wrangling)
• Years of Experience: 8 – 10 years of experience in Data and AI. 3 – 5 years of experience in training delivery
• consultation experience is a plus
• Fluency in English and Arabic is a must
• Excellent organisational skills, having the ability to prioritise work load whilst being resilient and being able to cope well under pressure and meeting tight deadlines.
• Excellent communication skills (verbal and written), particularly ability to articulate concepts and recommendations in written form (powerpoint reports, data visualisation etc.).
• The ability and willingness to travel within the Middle East and worldwide where the project dictates.
• Flexibility in working hours (evenings and weekends)
• Strong ability to be flexible and adaptive on a daily basis.
• Strong ability to work independently and as part of a team with a fast pace and a high energy that will translate into a high quality output.
• Demonstrated track record in business development and sales. Should have a track record in relationship management and business development.
• Should have gained previous experience in managing staff and the ability to demonstrate leadership skills.
• Proven strong conceptualized thinking and analytical capabilities.
• Demonstrated high quality planning and execution capabilities.

Desired candidate profile

1. Digital Strategy Development:

• Creating and Implementing Digital Strategies: Develop and execute a comprehensive digital marketing strategy, ensuring it aligns with the company’s objectives and brand positioning.
• Cross-Channel Integration: Coordinate various digital channels (e.g., social media, email marketing, website, SEO, PPC, mobile apps) to ensure consistent messaging and user experience.
• Digital Transformation: Collaborate with senior management and IT teams to drive digital transformation projects within the organization, adopting new technologies and platforms that can improve efficiency and customer experience.

2. Online Marketing and Campaign Management:

• Digital Advertising: Manage paid digital advertising campaigns (PPC, social media ads, display ads, etc.) on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others to generate traffic, leads, and conversions.
• Email Marketing: Develop and execute email marketing campaigns, from creating content to analyzing metrics and optimizing open rates, click-through rates (CTR), and conversions.
• SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic search rankings and optimize paid search campaigns.
• Content Marketing: Collaborate with content creators to develop and distribute high-quality, engaging content for websites, blogs, social media, and other digital channels to attract and engage audiences.

3. Website and Mobile App Management:

• Website Optimization: Ensure the website is optimized for user experience (UX), conversion rate optimization (CRO), mobile responsiveness, and search engines. This may involve working with web developers, designers, and UX specialists.
• E-commerce Strategy: If applicable, manage and optimize e-commerce platforms, including product listings, customer journeys, and sales funnels to drive online sales and customer retention.
• App Management: Oversee the management and growth of mobile apps (if the company has one), ensuring a seamless user experience, effective push notifications, and positive app ratings.

4. Data Analysis and Reporting:

• Analytics and Reporting: Track, measure, and analyze the performance of digital campaigns and initiatives using tools like Google Analytics, Google Search Console, and social media insights. Report key performance indicators (KPIs) like traffic, conversions, engagement rates, and ROI.
• Data-Driven Decision Making: Leverage insights from analytics to make informed decisions on content strategies, digital ad spends, and other digital marketing efforts.
• A/B Testing: Conduct A/B testing and experimentation across digital channels to optimize content, landing pages, and campaigns for maximum impact.

5. Customer Experience and Engagement:

• Social Media Management: Oversee social media strategies, including content calendars, engagement, and community building across platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Customer Engagement: Implement strategies to increase customer engagement across digital platforms by responding to inquiries, comments, and reviews, as well as nurturing relationships through digital channels.
• Customer Journey Mapping: Analyze and optimize the customer journey across digital touchpoints (web, mobile, social) to enhance conversion rates and brand loyalty.

6. Collaboration and Stakeholder Management:

• Cross-Functional Collaboration: Work with other departments, including IT, sales, product development, and customer service, to ensure digital marketing efforts support broader organizational objectives.
• Team Leadership: Manage and mentor a team of digital marketers, content creators, designers, and developers to ensure the successful execution of digital projects and campaigns.
• Vendor Management: Coordinate with external vendors, agencies, and contractors for digital projects, advertising, or content creation.