Social Media Specialist
Posted on :
29-10-2024
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Job Description
Key Responsibilities:
- Content Creation & Design
- Develop and design engaging content including graphics infographics short videos and written copy for use across social media blog and website.
- Ensure content aligns with the brands tone voice and values delivering a consistent message across all platforms.
- Write clear and persuasive copy for social media posts advertisements and promotional campaigns.
- Social Media Management
- Manage and oversee the companys social media presence across platforms (LinkedIn Instagram Twitter Facebook etc.).
- Schedule post and monitor content to ensure regular updates and consistency in engagement.
- Respond to comments direct messages and engage with the online community to foster relationships.
- Stay uptodate with social media trends platform updates and best practices to ensure effective engagement.
- Campaign Management
- Plan and execute social media campaigns to promote products services or events using a mix of organic and paid strategies.
- Collaborate with influencers partners or brand ambassadors to boost content reach and engagement.
- Manage paid social media advertising ensuring optimal use of budget and targeting to maximize ROI.
- Analytics & Reporting
- Track and analyze key performance indicators (KPIs) such as engagement follower growth reach impressions and conversions.
- Provide regular performance reports and insights to senior management using data to optimize content and campaigns.
- Adjust strategies based on analytical insights to improve audience engagement and reach.
- Brand Strategy & Consistency
- Ensure all content is aligned with the brands messaging and style guidelines maintaining consistency across platforms.
- Develop content calendars to organize and plan social media posts and marketing initiatives in advance.
- Collaborate with the broader marketing and sales teams to integrate social media activities with broader marketing goals.
- SEO & Optimization
- Implement SEO best practices in content creation to drive traffic to the website.
- Use hashtags keywords and other social media optimization techniques to boost content discoverability.
- Event Management & Promotion
- Plan organize and manage company events such as webinars conferences and workshops ensuring smooth execution and alignment with brand goals.
- Collaborate with internal teams to develop and implement event strategies that engage participants and generate leads.
- Promote events through compelling content and social media campaigns increasing visibility and participation.
- Actively participate in events building and nurturing relationships with attendees partners and influencers to expand companys network and enhance brand reputation.
- Develop postevent followups including thankyou emails feedback surveys and social media recaps to maintain engagement and gather insights for future events.
Requirements:
- Proficient in graphic design tools such as Adobe Creative Suite (Photoshop Illustrator) or Canva.
- Strong copywriting skills with a focus on creating engaging and brandaligned content.
- Experience with social media management tools (e.g. Hootsuite Buffer Sprout Social).
- Analytical mindset with experience in tracking and interpreting social media analytics.
- Knowledge of SEO best practices for social media and content marketing.
- Excellent time management skills and the ability to manage multiple tasks simultaneously.
- Creative proactive and detailoriented with a strong understanding of current social media trends.
Preferred Qualifications:
- Bachelors degree in Marketing Communications Design or related field.
- Experience in paid social media advertising campaigns.
- Knowledge of video editing software for creating short videos for social platforms.
Remote Work :
No
Employment Type
Full Time
Key Skills
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