Manager - Digital Marketing - NMC Healthcare
Posted on :
26-10-2024
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1 Vacancy
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Job Description
- Responsible for developing and executing digital marketing strategies to promote services manage social media optimize website content run paid advertising campaigns and analyze performance metrics. He/she will focus on driving patient acquisition engagement and retention while maintaining brands visibility integrity and compliance with industry regulations.
- Develop Digital strategy and execute online/digitalmarketing initiatives using handson and project management skills with collaborative crossfunctional teams (e.g. designers developers product management video producers & editors writers etc.)
- Maintain and manage all online/digital media including website content management social media communications and management Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
- Help with online directory listings; email marketing campaigns; email list management and event production as needed.
- Measure and monitor online performance competitor sites and digital advertising campaigns.
- Help maintain digital asset management server manage all other platforms serving Digital activities WhatsApp CRM HIS White Label App.
- Track specific milestones including related email advertising conversion rates and other key metrics that relate to the campaign including any ROI against project goals
- Interface with creative team as needed for key projects
- Plan and execute online advertising includes Banner and Email campaigns Search and website promotions SEM SEO Affiliate and all other Channels
- Email SMS WhatsApp marketing plans.
- Keeps management informed by preparing reports making presentations interpreting information making recommendations.
- Liaise with Digital agencies for regular deliverables and tracking projects
- Bachelors degree or MBA degree in Marketing & Communication
- Certification in Digital Marketing (preferred)
- Minimum 6 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus
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Employment Type
Full Time
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