Director of Social Media

Roles and responsibilities

Job Overview:

Here's your chance to step into the role of Assistant Manager Social Media at Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include:

• Support the delivery of marketing campaigns across the Dubai Holding Entertainment portfolio

• Assist in creating & successfully implementing tactical marketing and communication plans, critical path/timelines, budgeting, monitoring & measuring tools.

• Manage marketing budget, PO raising.

• Support the sales team in implementing their sponsorship and sales strategies and execution plans, including, Group sales, resident, and travel industry sales planning.

• Deliver campaign briefs and debrief reports including KPIs, results and post-event analysis

• Manage events per DHE location as well as all required marcom support to maximize exposure and drive footfall.

• Support and develop agency briefs and lead in initiatives with various marketing agencies including research, creative, branding, PR & SM, advertising, ad production, media buying, digital, digital marketing performance and PR.

• Prepare and coordinate reports for the department; briefs, debriefs, quarterly updates, requested presentations

• Manage, coordinate and execute all signage and collateral requirements

• Work effectively with partners such as agencies, suppliers, partners and sponsors

About you:

The preferred candidate for this role should possess the following experience and credentials:

• Valid UAE passport, Family book (Khulasat Al Qaid)
• Bachelor’s degree in communications, Marketing or relevant field
• 2-3 years of relevant experience
• Strong communications and marketing acumen
• Implement all standards and procedures

Desired candidate profile

• Social Media Expertise: In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and best practices for each.

• Content Creation: Strong skills in creating compelling and engaging content tailored to different audiences and platforms, including graphics, videos, and written posts.

• Analytical Skills: Proficiency in using analytics tools to monitor performance metrics, track engagement, and derive insights to inform strategy.

• Campaign Management: Experience in planning and executing social media campaigns, including paid advertising and organic outreach.

• Community Engagement: Ability to engage with followers, respond to comments and messages, and foster a positive online community.

• Trend Awareness: Stay updated on social media trends, platform changes, and industry developments to adapt strategies accordingly.

• Collaboration: Skills in working closely with other teams (e.g., marketing, design, PR) to ensure cohesive messaging and branding across channels.

• Customer Service Orientation: Strong focus on providing excellent customer service through social media, addressing inquiries, and resolving issues promptly.

• Crisis Management: Ability to respond to negative comments or crises effectively and tactfully to protect the brand’s reputation.

• Time Management: Strong organizational skills to manage multiple projects, deadlines, and priorities in a fast-paced environment.

• Copywriting Skills: Excellent writing skills to create engaging posts that resonate with the target audience.

• Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite) to streamline workflow.