Head of Growth

We are seeking a dynamic and results-oriented Head of Growth / Revenue Operations to lead the successful launch and scaling of our upcoming e-commerce app. In this role, you will be responsible for driving the overall go-to-market strategy, onboarding retail stores (vendors) onto our platform, and accelerating customer acquisition and engagement.

This is a key leadership role in which you will develop and execute strategies to grow our customer base and onboard high-quality vendors, ensuring a seamless go-live experience and sustained growth post-launch.

Key Responsibilities:

1. Go-to-Market Strategy & Execution:

• Develop and lead the go-to-market (GTM) strategy for launching the e-commerce platform, ensuring alignment across product, marketing, sales, and operations.

• Define clear KPIs and growth targets for both customer acquisition and vendor onboarding.

• Create and implement a roadmap for market entry, covering pricing, promotions, and marketing campaigns to drive brand awareness and customer adoption.

• Oversee the launch timeline, ensuring all teams are aligned and prepared for a successful market entry.

2. Vendor (Retail Store) Onboarding:

• Design and implement an effective vendor onboarding strategy to attract and onboard retail stores and other key vendors to the platform.

• Build partnerships with local retail stores, brands, and suppliers, ensuring they understand the value of joining the platform.

• Develop materials and training sessions for vendors to streamline their onboarding process, ensuring smooth integration of their product catalogs and logistics.

• Maintain ongoing relationships with vendors to address concerns and optimize their experience on the platform.

3. Customer Growth & Acquisition:

• Lead efforts to rapidly grow the customer base through multi-channel strategies, including digital marketing, SEO, social media, partnerships, and referrals.

• Oversee customer growth campaigns that focus on user acquisition, activation, and retention.

• Work with the marketing team to implement targeted campaigns that increase app downloads, user engagement, and overall revenue.

• Identify growth opportunities in existing and new customer segments through data-driven insights and analytics.

4. Revenue Operations & Optimization:

• Develop strategies to optimize the revenue funnel, from customer acquisition to retention and repeat purchases.

• Analyze customer behavior to identify cross-sell, up-sell, and engagement opportunities that drive lifetime value.

• Collaborate with the product team to ensure the app’s features align with customer needs, providing an excellent user experience to encourage retention and revenue growth.

• Drive growth through partnerships with external stakeholders, including local influencers, communities, and other potential affiliates.

5. Data & Performance Analytics:

• Implement a system for tracking, measuring, and reporting on the performance of vendor and customer acquisition strategies.

• Use data analytics to assess customer preferences, behaviors, and trends to inform future growth strategies.

• Report key growth metrics, identify bottlenecks, and take corrective actions to meet growth targets.

6. Team Leadership & Cross-Functional Collaboration:

• Build and lead a cross-functional team focused on growth and onboarding, including sales, marketing, and customer success personnel.

• Work closely with the product, operations, marketing, and finance teams to align strategies for optimal execution.

• Ensure the team is focused on results, and track their performance against predefined growth targets.

7. Customer & Vendor Support:

• Oversee the development of support systems for both vendors and customers, ensuring a seamless onboarding and retention experience.

• Collaborate with the customer support team to address customer and vendor issues swiftly and improve overall satisfaction.

• Ensure vendors receive ongoing support to help them thrive on the platform, leading to high vendor retention rates.

Required Qualifications:

• 5+ years of experience in a growth, revenue operations, or business development role, preferably within the e-commerce, retail, or technology industry.

• Proven track record of successfully scaling platforms, particularly in customer and vendor acquisition.

• Experience in creating and executing go-to-market strategies for product launches.

• Strong understanding of the e-commerce ecosystem, including customer journeys, marketplace dynamics, and retail store operations.

• Ability to work with data and analytics to inform decision-making and optimize growth strategies.

• Experience working in fast-paced, high-growth environments with a focus on results and execution.

• Strong leadership and team management skills, with the ability to work cross-functionally.

• Excellent communication, negotiation, and relationship-building skills.

Preferred Qualifications:

• Experience in vendor onboarding within a marketplace or e-commerce platform.

• Previous experience with launching mobile applications or consumer-facing digital products.

• Experience in business development and forming strategic partnerships.

• Knowledge of digital marketing, customer acquisition strategies, and growth hacking techniques.

Key Skills:

• Growth strategy and execution

• Revenue operations

• Vendor and customer acquisition

• Go-to-market planning

• Leadership and team management

• Data-driven decision-making

• E-commerce ecosystem knowledge

• Negotiation and relationship management