Business Development Marketing Manager

Roles and responsibilities

Job Purpose

• Lead and execute comprehensive marketing strategies for Aldar Development's real estate projects, managing campaigns from ideation through launch.
• Ensure effective positioning and promotion of properties to drive sales and brand awareness across all channels.
  
  

Roles & Responsibilities

Strategic Leadership:

• Develop and execute comprehensive marketing strategies for real estate projects
• Lead brand and content strategy, ensuring consistency across all marketing initiatives
  
  

Campaign Development:

• Oversee end-to-end marketing campaigns for new and existing product launches
• Lead and execute Aldar’s brand and content strategy in partnership with the Head of Department, ensuring consistency and alignment across all marketing initiatives.
• Manage project budgets, timelines, and resources effectively
  
  

Cross-functional Collaboration:

• Coordinate with Development, Sales, and Construction Management teams
• Collaborate with internal stakeholders on various matters related to real estate development
  
  

Market Research and Analytics:

• Conduct market research to identify marketing opportunities
• Utilize advanced analytics to inform marketing strategies and optimize performance
  
  

Content Creation and Management:

• Supervise the creation of marketing materials, including digital content, presentations, and literature
• Oversee website and social media content management
  
  

Event Management:

• Oversee the planning and execute promotional events and digital campaigns
• Represent the company at key industry events
  
  

Stakeholder Management:

• Deliver high-impact presentations to various audiences
• Manage relationships with external partners and contractors
  
  

Team Leadership:

• Provide strategic guidance to marketing associates
• Oversee daily administrative functions of the marketing department
  
  

Innovation and Trends:

• Stay abreast of industry trends and innovative marketing techniques
• Drive digital transformation in marketing strategies
  
  

Performance Monitoring:

• Track and analyze campaign performance and ROI
  
  

Prepare and present performance reports to senior management

Related Years Of Experience

Min of 8+ years of Marketing, preferably in an advertising agency or related sector

YOE IN MANAGERIAL POSITION

At least 3 years in a leadership/management role

Field Of Experience

Real Estate Sector / Advertising / Communications / Brand Marketing

Desired candidate profile

• Marketing Expertise: Strong knowledge of marketing principles, particularly in the context of development and fundraising.

• Communication Skills: Exceptional verbal and written communication skills for crafting compelling messages and engaging with diverse audiences.

• Strategic Thinking: Ability to think strategically and develop long-term marketing plans that support development initiatives.

• Data-Driven: Proficiency in analyzing data to derive insights and inform marketing decisions.

• Project Management: Strong project management skills to oversee multiple campaigns and initiatives simultaneously.

• Creativity: A creative mindset to develop innovative marketing materials and campaigns that capture attention and drive engagement.

• Interpersonal Skills: Excellent interpersonal skills for building relationships with donors and internal teams.

• Digital Proficiency: Familiarity with digital marketing tools and platforms, including social media, email marketing, and CRM systems.

• Fundraising Knowledge: Understanding of fundraising principles and donor behavior, particularly in the nonprofit sector.

• Adaptability: Ability to adapt strategies and tactics in response to changing trends and organizational needs.