PPC Specialist - Leads Media
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Job Description
Job Responsibilities
l Participate in forming effective paid search strategies.
l Launch and optimize various PPC campaigns.
l Be involved in keyword selection and audience targeting.
l Monitor budget and adjust bids to gain better ROI.
l Track KPIs to assess performance and pinpoint issues.
l Produce reports for management (e.g. dashboards).
l Suggest and develop new campaigns across multiple channels.
l Find ways to reduce risk of click fraud.
l Keep abreast of PPC and SEM trends.
Job Requirements
l At least 2 years of experience managing performance campaigns focused on lead generation and sales.
l Enough knowledge to handle GTM and GA set up with the help of the web development team.
l Advanced MS Excel skills to slice and dice campaigns raw data.
l Solid verbal and written communication skills in English.
l Confidence in presenting reports to clients.
l Experience in data analysis and reporting.
l Knowledge of SEO and digital marketing concepts.
l Familiarity with multiple platforms (e.g. AdWords Facebook Yahoo) is preferred.
l Working knowledge of analytic tools (Google Analytic Tableau Web Trends etc.).
l AdWords certification is a plus
Job Type: Fulltime
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Employment Type
Full Time
