PPC Specialist - Leads Media

Job Responsibilities

l Participate in forming effective paid search strategies.

l Launch and optimize various PPC campaigns.

l Be involved in keyword selection and audience targeting.

l Monitor budget and adjust bids to gain better ROI.

l Track KPIs to assess performance and pinpoint issues.

l Produce reports for management (e.g. dashboards).

l Suggest and develop new campaigns across multiple channels.

l Find ways to reduce risk of click fraud.

l Keep abreast of PPC and SEM trends.

Job Requirements

l At least 2 years of experience managing performance campaigns focused on lead generation and sales.

l Enough knowledge to handle GTM and GA set up with the help of the web development team.

l Advanced MS Excel skills to slice and dice campaigns raw data.

l Solid verbal and written communication skills in English.

l Confidence in presenting reports to clients.

l Experience in data analysis and reporting.

l Knowledge of SEO and digital marketing concepts.

l Familiarity with multiple platforms (e.g. AdWords Facebook Yahoo) is preferred.

l Working knowledge of analytic tools (Google Analytic Tableau Web Trends etc.).

l AdWords certification is a plus

Job Type: Fulltime