Consumer Insights yst - RO - BRF
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Job Description
Have you ever imagined to be part of one of the biggest food companies in the world
Nourish life is our commitment. This is not limited to food production it extends to projects initiatives and causes we embrace. In order to deliver quality products we have a team dedicated to innovating every day. We have more than 90000 employees worldwide. A large team that has a global vision without leaving aside the local needs.
Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions transparency in our value chain and innovation are nonnegotiable points for us.
Come and join us to be part of this food giant!
BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.
Job Description
The analyst will have the opportunity to be part of the Consumer Insights team and support the Marketing team on the following work fronts:
- Evaluate various information sources to identify key consumer pain points and growth opportunities helping to uncover strategies for the business.
- Design and conduct primary market research studies from brief creation selecting appropriate methodology supervising fieldwork analyzing data and delivering actionable recommendations to inform business decisions.
- Engage with market research agencies on studies such us brand equity brand positioning segmentation U&A category studies concept/idea/ packaging/ name test communication (pre&post) test product and sensory test shopper consumer panels etc.
- Proactively lead discussions working closely with internal stakeholders to represent the consumers voice while also guiding and influencing the companys strategic direction.
- Collaborate with key suppliers to deliver insights that fuel the companys innovation pipeline and design strategic innovation platforms aligned with the brands portfolio
- Define and manage KPIs for the success of innovations related to consumers/shoppers
Requirements
- Bachelors Degree in Business or related field
- 3 plus years of experience in market intelligence/insights preferably in the FMCG sector
- Excellent knowledge of Microsoft Office
- Arabic Language is a plus
Knowledge & Skills
- Good interpersonal skills: ability to interact and influence with key internal clients ensuring that insights are translated into actions and strategies for consumers and shoppers.
- Knowledge of research methodologies and techniques to approach the main business fronts: Brand Communication Innovation
- Analytical skills ability to interpretate data and generate insights for the business
- Ability to multitask and manage multiple projects & timely delivery effectively
Stay tuned on our Website to be aware about all the job opportunities we have!
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Employment Type
Full Time
