Senior Marketing Growth Insights Specialist

• Conducting deep dives on key strategic issues surfaced by markets and by senior stakeholders, identifying areas of focus and proposing solutions, then delivering on those solutions to completion
• Using data to make recommendations on the most effective marketing strategies across your markets
• Working cross-functionally with senior stakeholders across the business to deliver on key strategic projects
• Identifying and tracking key performance indicators (KPIs to measure marketing effectiveness and overall business growth
• Identifying opportunities to increase spend efficiency & return on investment
  

What’s On Your Plate?

Financial Performance

• Directly influencing the efficiency and effectiveness of marketing budget utilization through regular check-ins with markets, monitoring ROI metrics and other key performance metrics, and making recommendations to markets on how to utilise their spend effectively
• Contributing to financial performance through data-driven decision-making