Consumer Insights Analyst

• Lead consumer practice for Intelligence, putting the consumer at the forefront of decision-making and serving as a vocal strategic partner and change-agent for the businesses.
• Fully responsible for designing, analyzing, and presenting primary and secondary market research projects (Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, etc.).
• Connect with various business units to understand their requirements and shape reports accordingly.
• Develop and shape group-wide and targeted consumer studies, coordinate with agencies and Group data sources.
• Continuously represent the voice of the consumer in effort to know their requirements deeply and share the knowledge within the Group.
• Communicate action orientated insights to the business to inform strategy and plan through qual/quant synthesis and compelling/visual storytelling.
• Proactively identify and develop new opportunities/ white space for GCC consumer research and link it to strategic priorities of the Group
• Track data on global consumer sentiment to measure variances vs GCC markets
• Proactively seek new data sources and integrate it into the consumer research
• Be an agent of change for consumer knowledge and insights
• Collaborate across the Intelligence, Strategy, Growth and Business Development teams to use our scale and increase efficiencies and maximize business impact.
• Lead a team of executives and guide in creating report and presentations.
  

What You’ll Need To Succeed

• Curious, proactive, and passionate about luxury industry
• 5 to 10 years of marketing research experience in CPG or Beauty/Fashion industry or at an agency
• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required
• Team player, motivated, with very strong analytical and presentation skills
• Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate
• Experience leading projects with ownership of suppliers, research, and schedule
• Curious professional continuously striving to develop him/herself