Creative Director - Artificial Intelligence

Responsibilities:

• Lead the development and implementation of campaigns and initiatives, ensuring exceptional creative experiences that elevate industry marketing standards.
• Test, evaluate, and implement cutting-edge AI tools to streamline content creation and automate workflows, enhancing productivity
• Adept at overseeing a production unit of graphic designers, motion designers, video editors and art directors to elevate and scale the creative for multiple products
• Write a creative strategy and presentations derived from multi-stakeholder data and insights for multiple products and brands
• Capable of building scalable designs in multi formats for variety of storytelling touchpoints and personalized journeys
• Refine and manage creative templates and resources, ensuring they leverage AI for increased efficiency and dynamism. Offer use cases and demos for our partners.
• Automate and standardize repetitive tasks within Figma and After Effects to enable creativity, utilizing AI where possible
• Execute on concepts by turning them into high-quality work. Working on campaigns, print & digital, paid & organic social, email, OOH, and more.
• Experience in A/B testing formats and creatives across digital ecosystems and owned media.
• Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders.
• Access reporting tools to analyze asset performance.
• Reviewing artwork and video performance metrics (per platform), analyzing winning trends, and determining a path for better creativity.
• Continue to proactively learn about product creative strategy and also be able to educate cross-functional partners and internal team members on the latest product developments.
• Be a brand guardian and consistently work to articulate and execute on-brand communication in the company's tone, values, proposition and visual standards
  

Qualifications:

• Minimum 10-15 years of experience in Production or Creative, in house or agency
• A strong commitment to mentoring and skill development, capable of inspiring creativity and innovation within the team
• A passion for technology news and events.
• Multilingual skills are a plus, particularly Arabic and English speakers will be given preference
• Ability to work in high-pressure situations
• Demonstrated experience using Generative AI tools such as ChatGPT, Jasper and MidJourney
• Past experience or education in prompt engineering is a plus
• Portfolio of work for review.