Develop the business plan of the category in line with the strategic objectives of Faces.
Formulate and communicate the category performance objectives and continuously monitor progress and alignment toward strategic objectives.
Negotiate annual commercial agreements and the commercialization of advertising spaces with the brands.
Takes ownership of gross margins & drives an optimal category mix to influence growth.
Benchmark current performance vs. the competition and the peer market
Create different tools to improve the categories’ performance
Handle the production of the annual calendar for the brands promotions, launches, etc.
Assess the requirements and coordinate with relevant internal/external stakeholders (Marketing, Visual Merchandising, Suppliers, Category Managers and Logistics)
Negotiate with suppliers for the stock returns (discontinued and slow movers)
Analyses and helps interpret trends pertaining to the market, competitors, customers & partners, and uses.
Assists in building a competitive assortment, keeping in mind market and competition trends
Focus on core categories and new categories/ brands to work on a holistic assortment.
Works closely with internal functions like a supply chain for inventory management & managing the buying budget, marketing for the promotional calendar, sales operations for driving key initiatives/novelties and e-commerce team in ensuring that the assortment is in line with offline to drive omnichannel retailing.
Drives team to maximize for the organization through initiatives like space selling (animation)
Ensures that the commercial teams drive new launches, new categories or new brands/ initiatives successfully.
Addresses commercial escalations both internal and external.
Assortment and Lifecycle Management (depending on defined KPIs)
Store Profitability
Listing and De-Listing decisions
Development, Sourcing, and Implementation of new Assortment Concepts, Trends, and Brands.
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